Forward NPD

Toro

A new product for an existing range.

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Having achieved significant success working with Hayter — makers of high-end lawnmowers — we have built a strong partnership with Toro that stretches back over 18 years and continues to play a key role in the design and development of products under the Toro brand.

We worked with Toro and their manufacturing partners to create and develop the exterior bodywork and design style for a new battery-powered entry-level domestic mower that would seamlessly complement an existing range of battery-powered products.

The work consisted of creating early product visuals to explore and establish a design style that aligned with both Toro’s design philosophy and battery-powered product range, followed by several visual and working prototypes that would allow us to simultaneously evaluate and refine the body work design, ergonomics and technical elements such as cutting capability and overall performance.

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