Forward NPD

Milton

Innovation for the baby sector.

Milton is a world leader in the cold water sterilisation solutions.

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We worked closely with Milton to create and develop a new range of innovative baby sterilisation products consisting of the Combi multi-bottle, Solo travel and the Mini portable soother sterilizer.

The focus was to create a product range that provided users with complete convenience and flexibility to clean and sterilize baby accessories, both in the home and on-the-go. The Combi and Solo products can be used to either cold water sterilize or microwave sterilize, using a unique and innovative safety vent design.

The range has been hugely successful, having been internationally recognised with over 13 awards since launch.

The Combi, Solo and Mini were initially developed from understanding the key challenges that surround sterilisation and identifying valuable insights around the needs of users across different scenarios. These key elements would help form the backbone of each product direction. We developed a consistent design language across the range that was not only distinctive but would also align with, and appropriately support, Milton’s brand identity refresh.

The products were developed from early initial concepts and space models through to working prototypes for rigorous testing and user trials to meet stringent safety standards, and finally engineered for high-volume production.

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