Forward NPD

Collaborative projects

Exploring sustainable entertainment.

This work was part of a joint exploration and development exercise to determine market acceptance for using DAB radio as a more energy-efficient way to access digital media than streaming, taking advantage of the benefits of DAB radio technology.

 

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Project Overview

Multiple concept proposals were generated, each aimed at different market sectors, price points and audiences. These ranged from static and portable variants that were fun and playful, through to fully customisable, high-price point propositions.

We explored a range of CMF avenues that could work across the same product to create different product variants.

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