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Forward NPD

Industrial Design

Taking your innovation from concept to stylish design, leading to a positive, intuitive user experience

You have the vision and ambition for your innovative product and what it will do. But what about the look and feel, the user experience and the physical design translation that reflects a product of desire for your intended market?

Our industrial design service helps startups and founders develop the visual identity needed to launch a strong brand which will draw customers to the product.

And if you’re an established business, our industrial designers can support in developing and designing products that follow your design language and build on your product portfolio.

Our industrial design services include

  • Consumer qualitative insight research
  • Definition of product experience and user interaction 
  • Product proposition and project brief development 
  • Concept generation, concept development and validation 
  • Concept refinement and detailed industrial design
  • Concept prototyping for scale and aesthetic reviews 
  • Definition of colours, materials and finishes (CMF)
  • User interface design (GUI)

Our approach to industrial design

As a highly experienced industrial design consultancy, we know the right questions to ask. And how to find the answers – whether through consumer interaction, reporting, concept generation, and concept validation.

We will challenge you to think beyond the pure functionality of the product and focus on the end user. What will they love to see, to hold or to touch? What is going to motivate them to use this product?

We want to strike a balance between design, quality and performance, so that when the product development process is complete, not only have we delivered on cost and timeframes, but the customer has a product they will use, again and again.

Need support with brand development for your product idea? Discover how we can help you define your brand—visit our Brand Development service page.

How can we help you?

Call us on +44 1223 236 262, or fill in the contact form.

Forward NPD
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